International Tobacco Packaging and Health Warning Study


To analyze the pictorial depictions of health warnings on the packaging and

To assess the impact of packaging of cigarettes (brand descriptors, brand imagery, and the potential impact of “plain” packaging).

Research Methodology:

Data was collected via intercept interviews conducted in and around Navi Mumbai and Mumbai. Trained Healis field investigators conducted a 25-30 minutes survey using computer assisted personal interviewing I Pads which was a new feat by the organization in studying people’s perceptions on pictorial warnings that was displayed on these portable tablets.

Current Status:

Data collection has been completed and a total 2138 persons were recruited for this study. Data analysis is going on.

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